Evisu was founded in 1991 by tailor Hidehiko Yamane in Osaka Japan. Disappointed with the mass produced jeans of the time, Yamane set out to produce his own using (it is widely rumored) vintage 1950's denim weaving and garment sewing machinery from the USA.

What followed captured the imagination of the detail-obsessed Japanese fashion crowd: Yamane had created a cult brand. Today Evisu sells into 800 of the world's best boutiques and department stores as well as having over 30 stand-alone stores of their own.

Johnny Diamandis was hired in 2004 as Head of Design, and was later promoted to Creative Director responsible for the design and design management of all products.

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